PersonalityStrategy.com
Laravel assessment platform: a clean-room personality test with paid PDF reports.

- assessment items
- 36
- automated tests
- 459
The Challenge
Build a personality assessment that is clean-room from the item bank up – every item written from scratch against public construct definitions – and turn it into a product that scores results, sells premium reports and runs safely in production.
The Approach
A Laravel application around a 36-item instrument: 18 items for Extraversion and 18 for Emotional Stability (shown as Calm–Sensitive), answered on a 7-point scale and scored 0–100 per axis, with facet scores reported only when at least three facet items are answered. Stripe checkout with signed webhooks fulfils one-off report purchases, and the app refuses to boot if a Stripe key is set without the webhook secret. Premium reports render to PDF through headless Chrome. A Filament admin manages items and norms, and the front end follows a documented design system. It runs on my own HestiaCP VPS with nginx, PHP-FPM and MariaDB.
Key Features
- Clean-room 36-item instrument on a 7-point scale, two axes scored 0–100 with facet scores
- Stripe checkout with signed webhooks, plus an hourly job that reconciles purchases whose webhook never arrived
- Premium PDF reports rendered with headless Chrome (Puppeteer)
- Filament admin for items and norms
- Documented design system
- Hosted on a HestiaCP VPS with nginx, PHP-FPM and MariaDB
Results & Impact
- Live at personalitystrategy.com
- Built solo, from item bank to checkout
- Automated test suite grown from 305 to 459 tests in one review-and-fix sweep
- Boot-time guards against unsigned webhooks and a missing card-statement descriptor
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